Privacy Policy

Attana AB and its subsidiaries (also referred to as \”Attana Sensor Technologies\” or \”Attana\”) provide this Privacy Statement to make you aware of our privacy practices and the choices you can make about how your personal information is collected and used, both on-line and off-line. To make this notice easy to access, it is available on the bottom of every page on the web site. We have structured our web site so that you can visit us without manually identifying yourself or revealing any personal information. Throughout this Privacy Statement, personal information refers to any information that is unique to an individual, such as name, address, e-mail address, phone number, etc. If you do share your personal information with us, you can be assured that it will only be used to support your relationship with us. Comments or questions about our privacy practices can be sent to: 

1. Notice
We may collect personal information to enable you to order products or services, download software updates, make requests, and register for customized communications programs. We may collect such personal information as your name, contact and billing information. To tailor our subsequent communications to you and improve our products and services, we may ask you to provide information regarding your personal or professional interests, demographics, experience with our products and contact preferences. Data collected on-line may be combined with information provided off-line. In addition, environmental variables (such as Internet Protocol addresses) for system administration of our web site and aggregate visitor information are recorded. Attana uses your personal information to better understand your needs and provide you with better service. Specifically, we use your personal information to help you complete a transaction, to communicate back to you, provide updates on service and benefits, and to personalize our web sites and communications with you. From time to time, we may also use your information to contact you for market research or to provide you with marketing information we think would be of particular interest. We will always give you the opportunity to opt-out of receiving such contact. If you would like to read more about how to opt-out, please follow the directions given below in the \”Choice\” section of this document. In addition, we will also follow local requirements where applicable. Attana does not sell, rent, or lease your personal information to others. Unless we have your permission or are required by law, we only share your personal information with other Attana entities or business partners who are acting on our behalf for the uses described above. Such Attana entities and business partners are governed by our privacy policies with respect to the use of this data and are bound by the appropriate confidentiality agreements. 

2. Choice
Attana will not use or share your personal information in ways unrelated to the ones described above without first notifying you and offering a choice. We will also provide you the opportunity to let us know if you wish to opt-out at any time of certain or all contact from Attana, and we will do everything we can to honor such requests. This choice may be offered at the bottom of our on-line or off-line communications to you as well as on many of our web registration pages. If you have any difficulty exercising your choices, please send your request to Your permission will always be secured first, should we ever decide to share your personal information with third parties that are not acting on our behalf and governed by our privacy policy. 

3. Transfer
Subject to your permission or as permitted by law, the personal information that you provide to us may be transferred within Attana across country borders. This may be done to consolidate data storage or to simplify the management of customer information. 

4. Access and Accuracy
Attana strives to keep your personal information accurate. We will provide you with access to your personal information, including making every effort to provide you with online access to your registration data so that you may review, update or correct your information at the Attana site where it was submitted. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting you access or enabling you to make corrections. To access your personal information, return to the web page where you originally entered it and follow the instructions on that web page. If you cannot access your information on the web page, please telephone Attana for assistance, or send your request to 

5. Security
Attana is committed to ensuring the security of your personal information. To prevent unauthorized access or disclosure, maintain data accuracy, and ensure the appropriate use of personal information, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure it. 

6. Tailoring Communication and Experience 
On occasion Attana may employ technologies that enable us to review which recipients have opened our e-mail communications and which links they have accessed in the message. This helps us to tailor our communications in our attempts to send you the most relevant information, as local laws and your preferences and permissions allow. As a registered user, we may also monitor your web browsing session while you are logged-in to In this way we will try to improve our web site through personalization to better meet your needs. Any such monitoring is done in accordance with local laws. 

7. How Attana Uses Cookies 
A cookie is a piece of data that is sent to your browser from a web server and stored on your computer\’s hard drive. A cookie can\’t read data off your hard disk or read cookie files created by other sites. Cookies do not damage your system. Cookies are used to identify which areas of websites you have visited or customized, so the next time you visit, those pages may be readily accessible. You can choose whether to accept cookies by changing the settings of your browser. You can reset your browser to refuse all cookies, or allow your browser to show you when a cookie is being sent. If you choose not to accept these cookies, your experience at our site and other Web sites may be diminished and some features may not work as intended. Cookies help us provide a better web experience by letting us monitor what\’s working and what isn\’t through site traffic analysis. Attana wants to be sure you understand that accepting a cookie in no way gives us access to your computer or any personal information about you, other than the data you chose to share with us. This practice is strictly enforced. While acknowledging the concerns that some visitors have about cookie usage, we believe that the benefit our web site visitors gain from the use of cookies is worthwhile. For information on how to adjust your browser regarding cookies, please refer to the help or support section of your browser. 

8. Additional Information 
Links to third party web sites are provided solely as a convenience to you. If you use these links, you will leave the Attana site. Attana has not reviewed all of these third party sites; does not control and is not responsible for any of these sites, their content or their privacy policies. Thus, we do not endorse or make any representations about them, or any information, software or other products or materials found there, or any results that may be obtained from using them. If you decide to access any of the third party sites linked to this site, you do so entirely at your own risk. All material changes to our Privacy Policy and practices will be posted on this page. Please e-mail questions or comments about our privacy practices to 

9.Your Consent To This Agreement By using our website, you consent to the collection and use of information as specified above. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

Terms of Use


1. Definition and General Access Rules
Attana AB or affiliated entities (collectively \”Attana\”) is operating this web site to provide information, education and communication to our customers and the whole of the life science community. Our contact details are listed on the web page \”Contact\”. Please feel free to browse the web site. Certain sections or pages of the web site contain separate and/or additional terms and conditions, like our Privacy Statement. Those separate terms and conditions are in addition to the present Terms and Conditions of Use, which govern your access and use of this web site, any materials or information provided by Attana on or from this web site (\”Materials\”) and any e-mail correspondence between us. In the event of a conflict, the separate and/or additional terms and conditions will prevail over the present Terms and Conditions of Use for those sections or pages. By accessing and using this web site, you accept and agree, to all of the terms and conditions (\”Provisions\”) set forth below and all applicable international, national, federal, state and local laws and regulations. Any other agreements between you and Attana specifically dealing with access and use of this web site are superseded and of no force or effect, except for the additional terms and conditions as mentioned above. Attana reserves the right to seek all remedies available at law and in equity for violations of these Terms and Conditions of Use, including the right to block access from a particular Internet address or user to the web site. Unless otherwise expressly provided, Materials offered on this web site do not constitute an offer or solicitation to conduct business in any jurisdiction. Persons accessing, visiting or using this web site must satisfy themselves that the laws of their country allow them to access the information or must refrain from accessing, visiting and/or using the web site accordingly. 

2. No Warranties and Limitation of Liability
Not all products and services are available in all geographical areas. Your eligibility to receive any product or service may be subject to approval by Attana or its relevant subsidiary or affiliate. Whilst Attana makes reasonable efforts to provide accurate and timely Materials contained in this web site, to check and update the Materials and to assess the reliability of its sources, Attana makes no warranties or representations as to the accuracy, adequacy, completeness, timeliness or fitness for any specific purpose of the Materials included or referred to in this web site or the reliability of its sources. There may or may not be technical inaccuracies or typographical errors contained in this web site, and Attana will correct such items at its sole discretion as they are discovered. Attana has no liability and assumes no responsibility or liability, on whatever basis, for any errors or omissions in the content on this web site, except when the damages were caused intentionally or due to gross negligence of Attana. Your use and access of the web site is at your own risk. Attana and any other party, or their directors, employees or agents, involved in creating, producing, or delivering the web site will NOT be liable, on whatever basis, for any direct, indirect, incidental, consequential, punitive or special loss or damages, arising out of your access to, visit of or use of the web site, even if Attana was advised of the possibility of such damages, and whether arising in tort (including negligence), contract or otherwise. Nothing in these Terms and Conditions shall exclude or limit Attana\’s liability for fraud or for any death or personal injury caused by any negligence caused on the part of Attana or for loss or damages caused intentionally or due to gross negligence of Attana or its executive management. There is no warranty that your access to or use of this web site will be uninterrupted or error free, or that any particular results may be obtained by use of this web site. Without limiting the foregoing, you recognize that use and access of this web site is without warranty of any kind, and any Materials on this web site are provided \”as is\”. TO THE FULLEST EXTENT PERMISSIBLE BY APPLICABLE LAW, ATTANA EXPRESSLY EXCLUDES ALL REPRESENTATIONS, LIABILITIES, WARRANTIES, CONDITIONS AND OTHER TERMS, EXPRESS OR IMPLIED, OF ANY KIND (INCLUDING BUT NOT LIMITED TO ANY CONDITIONS OF SATISFACTORY QUALITY, FITNESS FOR PURPOSE AND THE USE OF REASONABLE SKILL AND CARE) WHICH MIGHT OTHERWISE BE IMPLIED INTO OR INCORPORATED IN THESE TERMS AND CONDITIONS, WHETHER BY STATUTE, LAW OR OTHERWISE. Attana also assumes no responsibility, and shall not be liable for any loss or damages caused by any viruses that may infect your computer equipment or other property on account of your access to or use of the web site or your downloading of any Materials, images, content, data, video or audio files, etc., from the web site or any other sites linked to or from this web site. 

3. Intellectual Property Rights
The Materials contained in this web site are protected by Intellectual Property Rights (\”IPRs\”), which are claimed by Attana, its affiliated entities or third parties. IPRs include, but are not limited to, any of Attana\’s, its affiliates or third parties patents, trademarks, trade names, inventions, copyrights, (registered and unregistered) design rights, databases, or know how and any other intellectual property relating to the web site and the Materials. The Materials may not be used (except as provided in these Provisions or in the text on the web site) without the prior written permission of Attana, its affiliated entities or the third party owner. Nothing contained on the web site should be construed as granting you, your agents or employees any license or written permission to use the Materials or IPRs. Subject to the paragraph \”Export Controls\”, you may, however, download Materials for non-commercial, personal use only, provided you also retain and do not alter any copyright and other proprietary rights notices contained on the Materials. Attana does not authorize you to distribute, modify, transmit, reuse, report, de-compile, reverse engineer or use the Materials and other contents of the web site for public or commercial purposes, including the text, images, audio and video. Your unauthorized use of any IPRs, Materials or any other content on the web site is strictly prohibited. Attana does not warrant or represent that your use of content or Materials contained in or displayed on this web site will not infringe intellectual property or other rights of third parties not owned by or affiliated with Attana. Please be aware and advised that Attana will aggressively enforce its IPRs to the fullest extent of the applicable law, including, where applicable, the seeking of criminal prosecution.

4. Export Control
The European Union, United States and any applicable national export control laws prohibit the export of certain technical data and software to certain territories. No content from this web site may be downloaded or otherwise exported in violation of these laws.

5. Linked Web Sites
This web site also contains links to other sites published by third parties. Links to this web site may also be included on third party sites. Attana has not reviewed all of the sites linked to or from the web site and is neither responsible nor liable for the contents of any off-web site pages or any other non-Attana web sites linked to or from the web site. Attana provides or allows such links as a convenience and does not endorse the companies or contents of any linked sites. By creating a link to a third party web site or by being a target of a link from a third party web site, Attana does not endorse or recommend any products or services offered on that third party web site nor does Attana identify with the content of such web sites. Neither does Attana express any implied or explicit appreciation as to the accuracy and/or reliability of the information to be found, directly or indirectly, on any third party web site or as to the reliability of any third party. Your linking to or from any other off-web site pages or other web sites is at your own risk. If you are of the opinion that a linked web site does contain any unlawful or illegal content, please contact Attana by sending an email to

6. Unauthorized Access or Modification
Access to and use of password protected and/or secure information areas of the web site is restricted to authorized users only. Unauthorized individuals attempting to access this information or these areas of the web site may be subject to prosecution. You, personally, may not, nor shall you assist others, add, alter, substitute, amend or frame in whole or in part any information displayed by Attana on the web site or any functions performed by the web site. You may set up links from other web sites to the home page of this web site. However, you must first obtain the prior written consent of Attana to set up links to any other pages within this web site, whether by hypertext linking, deep linking, framing, tagging or otherwise.

7. Confidentiality of User Communications
Other than \”personal identifying information\” (which is governed by our Privacy Statement, you should assume that any communication and information you transmit will not be private. By your access to and use of this web site, you expressly authorize Attana to treat any communication and/or information you transmit to this web site as non-confidential and non-proprietary. If such communication and/or information is confidential and/or proprietary, please do not transmit it. If you do transmit any communication and/or information, Attana may use and share such communication and/or information for any purpose, including but not limited to research, development or manufacturing activities. Although Attana may from time to time monitor and/or review discussion groups, chats, postings, transmissions, bulletin boards, and the like, if available at all, on the web site, Attana is under no obligation to do so and assumes no responsibility or liability arising from the content of any such locations or for any error, defamation, libel, slander, omission, falsehood, obscenity, pornography, profanity, danger, or inaccuracy in any information contained within, or infringement by, such locations on the web site. You are prohibited from posting on or transmitting through the web site any unlawful, indecent, threatening, libelous, defamatory, obscene, scandalous, inflammatory, pornographic, or profane materials, or materials liable to incite racial hatred or in breach of confidence, in breach of privacy or for which you have not obtained all necessary licenses and/or approvals, or any material that could constitute or encourage conduct that would or may be considered a criminal offence, give rise to civil liability, or otherwise violate any law or regulation of, or infringe the rights of any third party under your respective laws. Attana will fully cooperate with any law enforcement authorities or court order, when it is legally obliged to do so, requesting or directing Attana to disclose the identity of anyone posting or transmitting any such information or materials. If you are of the opinion that any unlawful materials are posted or transmitted through our web site or in general available at our web site, please contact Attana at the address mentioned on the web page \”Contact Us\”.

8. Termination and Indemnification
You agree that Attana may terminate your access to and use of the web site at any time, without prior notice, if it considers you to have violated any of these Provisions. You agree to indemnify, defend and hold harmless Attana, its officers, directors, employees, agents, licensors, suppliers and any third party information providers to the web site from and against all losses, expenses, damages and costs, including reasonable attorneys\’ fees, resulting from any violation by you of these Provisions or Attana\’ termination of your access to or use of this web site. Termination will not affect either party\’s rights or obligations, which accrued before the termination.

9. Severability and Changes
In the event any of the Provisions would be held to be unenforceable, the remaining Provisions shall remain in full force and effect and the unenforceable Provision shall be replaced by such enforceable Provision as comes closest to the intention underlying the unenforceable Provision.

10. Miscellaneous
Attana\’s failure to insist upon or enforce strict performance of any Provision herein shall not be construed as a waiver of any Provision or right. Neither the course of conduct between the parties nor trade practice shall act to modify any Provision herein. Attana may assign its rights and duties under these Terms and Conditions to any party at any time without notice to you.

11. Governing Law and Jurisdiction
These Terms and Conditions of Use shall be governed by and construed in accordance with the laws of Sweden. Any legal action concerning these Terms and Conditions of Use or this web site must be brought within one (1) year after the claim or cause of action arises and must be brought in Sweden, without prejudice to Attana\’s or the web site user\’s right to bring suit before a court of competent jurisdiction.